
Podcast Feature | Brand Photography: Why It’s Important For All Entrepreneurs and Small Businesses with Katie Krupa
A couple weeks ago I had the honor of being a guest
Feel confident in how you show up to grow your brand.
brand photography
Through my branding photography sessions, my goal is provide you with vibrant, professional images so you can show up confidently as an expert and the face of your brand.
But there’s a tiny problem…
You’re not a photographer (or maybe you are – I take branding photos for fellow photogs too!) and you’re tired of bugging your best friend or Instagram husband/significant other to take iPhone pictures for your website and social media profiles.
Plus, worrying about actually running your business and doing the work your clients hire you to do.
Having an image library FULL of headshots, images showing you at work and showcasing your products.
You’ll have your own branded stock images that can be used for blog post thumbnails, banner images, social media, and more. You won’t have to spend hours trying to find the next best image to post on Instagram or scramble to find a photographer when you get hired for that next speaking gig.
Show off your business to the world with confidence because you know it’s looking SO GOOD?
Be taken seriously in your industry? Hey, visuals matter when it comes to your business
Attract and book your dream clients?
Sell more products from your online or brick and mortar store?
Link arms with someone who has your best interests in mind- even after your images have been delivered?
the process
GRAB A COFEE, GLASS OF WINE, OR YOUR DRINK OF CHOICE AND LET’S CHAT!
You’ve thoroughly combed through my website, blog and Instagram feed and you like what you see. So the next step is setting up a time to chat to make sure we’re the perfect fit for one another.
THE PROCESS
the process
AND NOW THE FUN BEGINS!
Prior to your shoot, I will send you a questionnaire to fill out – this will tell me more about you, your business and your brand. We will also meet (in person, over the phone, or over zoom depending your location) so we can discuss these things together and create a plan for your shoot. We’ll go over everything from your goals to your outfits and props – everything needed to make sure your shoot is a success!
THE PROCESS
the process
LIGHTS, CAMERA, ACTION!
The day of your shoot, I will arrive 15-20 minutes prior to my start time in the contract. This gives me a chance to look around the location and scout spots for photos. If you schedule a studio session, it will give me some buffer time before the session and we have access to the studio. I also highly encourage you also arrive about 15 minutes before to avoid feeling rushed.
THE PROCESS
the process
EDITING AND FINAL DELIVERY
After your shoot is complete, I will go home and back up all of the images on my computer and two external hard drives. Culling your images and editing takes 2-3 weeks to complete and I will communicate with you prior to sending you your gallery so you know when you can expect them.
THE PROCESS
the process
I’M HERE TO SUPPORT YOU EVEN AFTER YOUR SHOOT
After your final images are delivered, the party continues! If you aren’t quite sure how to use your images or need help narrowing down your final selections, I am here for you! I love to provide you support after I have delivered your gallery to you. You can also choose to continue to work with me through a subscription package. Like I said, I’m your new biz bestie!
THE PROCESS
INQUIRE
READY TO WORK TOGETHER?
Photography is truly an important investment because your visuals are the first impression you will leave on potential clients. When done right, your visuals WILL help you attract more clients and leads.
Brand photography starts at $1,195 for a 90 minute session and 30 digital image downloads.
INQUIRE
Need fresh photos often?
My subscription plan is a bi-monthly and quarterly brand photography experience perfect for small business owners and content creators in Northeast Ohio who need fresh imagery for their website, social media, or other marketing materials often. As a creative, your content needs are always evolving and shifting. This gives your brand a fresh and cohesive look across all platforms, so it becomes instantly recognizable and memorable.
Contact me to learn more about my subscription plans starting at $724.59 per month and see how it can benefit your business and marketing efforts!
“Katie is truly a creative photographer. She ensures she not only understands your vision, but provides expert feedback to make your photoshoot phenomenal. I love the pre work we do to prepare for our shoots. Most importantly, we always have fun!”
srebrenica lejla
I worked with Katie on personal branding images and had a wonderful experience. She’s kind, talented and knows how to make her clients feel relaxed and comfortable behind the camera. I’d highly recommend Katie for portrait and lifestyle photography. She’s incredibly creative and has a gift for capturing beautiful images
michelle loufman
“I loved working with Katie, she was professional, fun and the pictures came out better than I expected. I never had headshots before… I am so grateful for the pictures. They capture my personality perfectly and I loved all of them.”
ann loparo
“Katie created a comfortable atmosphere to capture me and my brand perfectly. The session captured so many more images than I expected and was beyond worth the investment. Katie is friendly, warm, responsive and amazing at what she does!”
emily harrison
faq
FREQUENTLY ASKED QUESTIONS —
It all starts with my branding questionnaire. From there, I will evaluate your answers, take a look at your website and social channels, and complete a visual opportunity analysis that will help me understand how you are currently using imagery. From there, I will be able to make recommendations on where we can improve upon and that will be the guide for planning your session. Things to plan include, location, what stories to tell, outfit ideas, props, etc. If you’re working with a brand or web designer, we’ll include them in our consultation too.
Your fee comes with a commercial usage license allowing you permission to use the photos on your website and social media outlets. Any magazines, publication, or other brands/organizations interested in using the images should be referred to me to purchase a use license.
I use a protected online gallery for which you will be able to view and download your images.
No problem! Any images you want, beyond what is already included in your package is available to purchase at an additional rate.
Typically it takes 2-3 weeks depending on the season. If you need the photos beforehand let me know before your shoot. An additional fee will apply for rush editing.
Yes! Part of the shoot plan will identify what types of action shots we want. For entrepreneurs that work a lot at their desk, perhaps we will style a story tailored to that. Are you a coach? Have a mock session with a client. Or maybe you are a makeup artist and want to shoot a demo of make-up. We will figure this out together during the planning stages.
I would recommend at least a six weeks to two months in advance of your targeted shoot date. This is to give us time to plan your session and secure any locations that may require a reservation/fee or permits.
I do have an array of props that I can bring if they match your brand and shoot plan. I highly recommend you bring props that align with our shoot plan, such as your camera, laptop, flowers, makeup brushes, etc. Suite 226 and Lake Art Studio also has a prop library we can use if you choose to shoot there.
No, your license does not require credit when posting, but it is always appreciated! I love being tagged on social media by my clients, but you don’t have to.
the blog
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FREEBIE: Social Media Image Size Guide
Get the most out of your brand images by sizing them properly for Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn, and Youtube.