Branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public and your potential customers. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your brand, but the photos you use to tell your story are especially powerful. Here’s why brand photography is so important for you and your business.
What is brand photography?
The best thing about brand photography is that it’s unique to you and your business. It includes all your product photos, team headshots, social media and blog images and any pictures you use in your digital or print media. Having a brand photo shoot means that you’ll get a selection of unique pictures to help you shape your image library to the styles, settings and even colors that suit your brand.
Brand photography helps you connect with your audience.
Brand photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are way more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience.
A picture’s worth a thousand words.
Don’t underestimate the power of a great photo. Let’s imagine you’ve decided you’re not going to eat any dessert tonight — when all of a sudden, you’re scrolling through your feed and you see a photo of a deliciously moist, fluffy, decadent chocolate cake with a perfect swirl of vanilla icing on top. That alone can have the power to change your mind and rush out to the bakery! In the same way, great brand photos can have a powerful impact. If your audience likes what they see, they’ll be much more likely to hire you or buy your products.
Brand photography tells the story of your brand.
Studies have shown that people make judgments about a website’s quality in just 1.5 seconds. This means you’ve really got to make that first impression count! Great personal brand photos tell the story of your brand in an instant. They attract attention, help people visually see what makes you and your business so unique, and increase conversion.
No matter where you’re currently at in your business, great personal brand photos will give you the power to get to where you want to be. They’ll help you build trust with your audience, change hearts and minds, and communicate your story in a more effective way. And that’s what makes personal brand photography so important.
About Katie Logsdon Creative
Katie Logsdon Creative is a brand photographer based in Northeast Ohio, serving Cleveland, Akron, Canton, and beyond. Katie capture’s vibrant, professional images for service-based entrepreneurs and small business owners so they can show up confidently as an expert and the face of their brand. For more information, contact Katie or chat with Katie on Facebook or Instagram!